art270 redesigns Cook’s Garden and Heronswood catalogs

art270 news

Here is a sampling of the new Cook’s Garden seed and Heronswood perennial plant catalogs designed by art270 for W. Atlee Burpee & Sons. The new designs feature a brighter, fresher palette and layout and distinct new personalities for each of the brands. A fresh, new email campaign is underway and new websites, with lots of custom features will follow soon. To get your very own Spring “wish list” call 215-674-4900 and ask them to send you your very own copies of these two new catalogs.

The year in review

case studies

2009 has been an interesting year. The economy tanked, which meant that communication budgets were slashed. “Do more with less” was the theme across the board and yet, despite the tough times, the year had its share of highlights. Adding to an already diverse list of clients, art270 started a new relationship with W. Atlee Burpee to design and produce two specialty seed and plant catalogs and the accompanying websites. ITT expanded our portfolio of foreign language productions to 27 with the addition of Arabic dialects as they expand their global communications efforts. We welcomed Ultraflex, a specialist in artificial limbs; New York City-based Committee Encouraging Corporate Philanthropy; OBAC International (an importer of specialty bedding); and Kaplan Interiors. From night vision goggles to mattress pads and perennials, the diversity of our portfolio never ceases to amaze me. It keeps us sharp and challenged and awakens us every morning with heads exploding with ideas. As we enter our 25th year we look forward to the challenges the future will bring.

Porsche Sues Crocs Over Trademark Infringement

design news

Allow me to clear up some confusion.

The Porsche Cayman is a sexy two-seater sports coupe born of German engineering. The Crocs Cayman is a snug-fitting lightweight clog, allegedly modeled on “Italian design,” by Americans in Colorado. I understand if you were confused though, they’re practically identical!

Porsche, fearing consumer confusion and the dilution of their established brand, notified the clog manufacturer in May of their alleged infringement. In late July Porsche filed a trademark infringement suit against Crocs in a German court. To read more click here.