to-MAY-to or to-MAH-to?
design history
Have you ever used a font in a project that you just had no idea how to pronounce? Note that a pronunciation in the language of origin and “common” pronunciation is not always the same. There is a fine line as to when common usage becomes acceptable. For instance, ITC pronounces ITC Kabel as Kah-bel' (never Kay'-bul) while the actual German pronunciation is Kah'-bel. Additionally, many pronounce Neue as “New” which is the English translation. But if you don’t want to be considered typographically unsophisticated, don’t pronounce Olive (as in Antique Olive) the same as the martini ingredient. Click this link to find out the most commonly mis-pronounced fonts.
so much goes on every day here at art270...
art270 news
Here are a few recent highlights.
• Dianne is now teaching not one but three different graphic design classes at Montgomery County Community College and Drexel University. Reid and Jamie have been guest lecturers and the buzz is that Philadelphia-area design students have never had a better teaching trio.
• The Philadelphia Mural Arts Program is keeping us busy and we’re loving every minute of it. It’s not every day that you get to work with great people working for a great cause with great artwork to illustrate their communications. Recent projects have included a new newsletter format, marketing materials, ads, and soon, an annual report.
holiday symbolism
design history
The holiday season is rich with graphic symbolism and tradition. Here are a few facts so you can look like a real historian at the holiday table.
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