MIT gets a new logo

design history

To honor 25 years of backseat-driving robots and vision-scanning iPhones and touchscreen-keyboard-3D-display hybrids, the MIT Media Lab tapped Brooklyn-based designers (and erstwhile Media Lab rats) E Roon Kang and Richard The to dream up a fresh visual identity. The result is pure, unadulterated Media Lab: an algorithmic logo that generates a sui generis image for each of the Lab's sui generis brains. Read more.