news

What does color say about your brand?

case studies

Color can be utilized to create visual consistency across a company’s marketing and communications collateral. If applied well, it can instantly distinguish a company or product from competitors and strengthen brand presence, particularly if a company takes ownership of a color or color combination within their market.

Color is registered by the brain before any image or typographic form has been recognized. Color can increase brand recognition by up to 80 percent (Source: Loyola University, Maryland study), something that is particularly relevant for companies differentiated from their competitors by color. Read more...

Red = energy; it creates urgency and increases heart rate. On the left are several brand fragments from companies that use red as their corporate color. Note how even reds can vary greatly from orange-reds to magenta-reds and everything in between. Can you identify these companies? If you think you have the answer, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Smart people producing smart publications

case studies

Recently we had the opportunity to design two very “smart” magazines. A new magazine for Drexel University's LeBow College of Business called Market Street; and Franklin & Marshall College’s F&M Magazine. Both were great to work on because of the design opportunities that they presented, but what struck us most about these projects is that these schools (and hopefully others) are producing magazines with great, well-edited and relevant content that would interest any reader. College magazines are crossing that bridge from closed-audience campus magazines into the mainstream to compete on an intellectual and interest level with magazines created and written for the general public. We found it just as interesting to read the articles as it was to design the pages. As the quantity of information available for consumption grows exponentially with the internet, be sure to check out college magazines as a source for quality information. You'll find a lot more there to satisfy your hunt for good reading than just campus news.

Check out Drexel’s smart mag.

Check out F&M’s smart mag.

Jenkintown Community Alliance website

case studies

The Jenkintown Community Alliance is a non-profit agency that strives to enhance the vitality of downtown Jenkintown. The JCA came to art270 to update and refresh their online presence and to give them the greater ability to market the borough not only to potential shoppers, but also to prospective businesses and stakeholders. We designed their site and deployed it with the Joomla content management system to give them maximum flexibility and scalability as they continue to meet their goals. Their new site features searchable business directories, interactive maps, and accessable news feeds. Click here to visit the JCA website.