Survival of the Fittest

case studies

What does it take to get someone to open your email? Alliance Holdings is gambling that lions, tigers, bears...and piranhas might be the answer. It’s a fast-paced marketing environment out there that is increasingly getting overwhelmed by the sheer volume of online messages. Getting noticed in that split second you get when the reader decides to “trash or not trash” your message is becoming harder and harder.

So will surviving a piranha attack or a tiger ambush or even a plummeting elevator make the average email recipient pause to take a look? Well, we’re going to soon find out. art270 just completed a series of 12 e-blasts with the first piranha-infested content due to hit mailboxes soon. Modeled after the “Worst-Case Survival Scenario” board game, we’re betting that readers won’t be able to trash our mail before at least seeing if they know how to avoid sinking in quicksand. After all, that’s just the kind of information every weekend warrior needs to know. Stay tuned to future editions of art270 News to find out the results of the campaign. In the mean time if you’re looking to get noticed, give us a call.