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Just when you thought the world was colorful enough...

design news

PANTONE has just added 336 new colors to its PANTONE Plus Series, bringing the total to 1,667 colors.

According to PANTONE, the 336 New Colors enrich the current PLUS SERIES palette, providing a more comprehensive selection. All color families are extended to include a wider variety of values, saturation and undertones – from subtle pastels and reliable mid-tones to the intensity of deep tones, vivid brights and vital, nuanced neutrals.

The New Colors were inspired by the PANTONE Goe™ System and add depth and breadth to the PLUS SERIES Color Library with fresh hues that did not previously exist. The Goe System represents important technical improvements in the area of ink film consistency and coatability, and these benefits have migrated to the 336 New Colors. Formulated using consistent ink-film thicknesses, the 366 New Colors can be easily reproduced by printers worldwide.

The Color of Change

design news

Color already plays a major role in communicating messages: Just think of those bright yellow Livestrong bracelets or all pink everything for breast cancer awareness. Now, a new collaborative of design students and color specialists wants to strengthen the connection between color and cause. Read more.

Look who's back

design news

After a long hiatus from North American shores, FIAT has reintroduced Italian design to car show rooms, and the open road, near you. What’s the big deal? Well if you’re FIAT owners and auto enthusiasts like we are, seeing Italian design back on the streets is something to get excited about. To get you in the mood, check out this retro advertising for FIAT automobiles. And yes, that’s our own Reid Smith sitting in his 1979 Fiat spider.