Go Big or Go Home

design news

Sukle Advertising & Design has created the latest installment of the “Use Only What You Need” campaign for Denver Water. The initiative makes customers consider how much water they’re pouring on their lawns. Over 50% of a household’s water goes to their lawn and the campaign is striving to change that. The work consists of a mixture of out-of-home and non-traditional tactics. Orange, oversized fire hydrants, bus benches and newspaper stands are springing up throughout Denver. Deconstructed and consecutive billboards emphasize the point. And if those tactics don’t catch your eye, more jokes appear on buses and billboards.