No choices to make

design news

Did you ever attend one of those chic parties where everyone was wearing black? There was still personality because everyone doesn't wear black quite the same, but for the most part things were a bit dull and predictable. Imagine trying the same trick with a typeface: What if every logo and every bit of copy out there all used the same typeface? Graphic decisions would be made simpler but we'd have to work twice as hard to create individuality...and would we like it? We're surrounded and inundated with so much typography every day that we often don't notice the nuances between typefaces or appreciate the personalities they have come to represent. Imagine MTV designed using Comic Sans (the typeface) or FedEx using Dom Casual. The world would take on an entirely different look. Did you even notice that the MTV on this page was in the wrong typeface? Is it better, worse or are you indifferent to the transformation? Take a look and decide for yourself.