annual report design

AmerisourceBergen

“Delivering Every Day”

Why is AmerisourceBergen still relying on a printed annual report when so many corporations have gone the way of the internet? Two very good reasons. First and foremost, many of AmerisouceBergen’s shareholders are baby-boomers entering retirement or already in retirement. The preferred method of communication among this audience is still a printed annual report. Second, this annual report is the face of the corporation for the sales force and company representatives. A thumb drive or laptop presentation just doesn’t have the same instant and long-term impact of something tangible you can hold in your hand.

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