Client — 12th Street Catering, Philadelphia, Pennsylvania

Project — 12th Street Cantina new identity, storefront and signage

Solution — Located in Philadelphia’s iconic Reading Terminal Market, 12th Street Catering, owners and operators of 12th Street Cantina, hired art270 to work with their architect to design a new identity, signage, color scheme and other graphic elements of a newly redesigned store/restaurant. The results totally transformed what was a tired 80’s red and yellow Mexican-American theme into a slightly rough, side-alley garage taqueria look. Regular customers and Market merchants loved the look and if the lines waiting for tacos are any sign, the new Cantina is a roaring success.